Welcome to the Dealer Training Video Series. This series of concise videos will help you and your employees be successful with NuCanoe by effectively communicating the features and benefits of NuCanoe products with your customers, and maximize satisfaction for new NuCanoe owners.

TOPICS

About NuCanoe | Frontier Models | Pursuit | 3-Steps to the Water | Angler Accessory Packages | Seating | Transportation | Top 10 Accessories | Motors | Kayak Paddles | Dynamic Retail & Show Displays | FAQ + Tips for Success | Equipping Customers for Success


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#1 – All About NuCanoe

Key Points:

  • NuCanoe is a family-owned business based in Bellingham, WA
  • The original NuCanoe model was designed by Tim Niemer (founder of Ocean Kayak) and introduced in 2006
  • NuCanoe is committed to :
    • Creating high quality, innovate products
    • Building relationships
    • Providing great service

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#2 – Frontier Models

Key Points:

  • The Frontier 10 & Frontier 12 are the ultimate fishing and hunting platforms
  • Primary Selling Points:
    • Unmatched Stablity
    • Wide, Open Customizable Deck
    • 360 Pinnacle Seating
    • Solo or Tandem Capability
    • Motor Options
  • Ideal for anglers, fly fisherman, and hunters with a driving need that is met by the Frontier

Ask Questions or Provide Suggestions


#3 – Pursuit

Key Points:

  • The Pursuit is a high performance, high potential fishing (or hunting) kayak
  • Primary Selling Points
    • Maximizes speed & stability
    • Great paddling performance
    • Intergrated features + customizability
    • Clean, open deck
  • Perfect for serious anglers seeking a highly evolved kayak that will enable to pursue their passions without limits

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#4 – 3 Steps to the Water

Key Points:

  • Options are great…but too many choices can make buying (and selling) complicated
  • “Three Steps to the Water” harnesses the power of the options to simplify buying
    • Choose your NuCanoe:  F10, F12, or Pursuit
    • Pick an Accessory Package
    • Grab a Paddle
    • ***Kits or Carts???***
  • For maximum benefit, display, market, and advertise using these combos

Ask Questions or Provide Suggestions


#5 – Angler Accessory Packages

Key Points:

  • Angler Packages are all about simplifying our 80+ items to three options that meet most needs
    • Essential Angler – Everything that you need at a compelling price point
    • Pro Angler – All the gear for the serious kayak angler with loads of gear
    • Stand Up Angler – For the angler who wants to stay on their feet and not use their seat
  • Accessory Packages are all boxed and labeled individually
    • Simple for ordering, receiving, displaying, and selling

Ask Questions or Provide Suggestions

#6 – Seating

Key Points:

  • 360 Pinnacle Seats provide 360 mobility and all-day-long comfort and support
    • Oversized seat frame
    • Breathable, stretch fabric
    • Great lumbar & back support
    • Always face the action & easily access gear
  • Other Seat Options
    • Junior Seat
    • Bench Seat (Frontier only)
    • Captain’s Seat & Expedition Seat

Ask Questions or Provide Suggestions


#7 – Transportation

Key Points:

  • Transportation challenges can be overcome with Tools  &  Technique
  • Tools
    • NuCanoe Transport Cart, C-Tug, car top racks, trailer, etc.
    • Technique – An effective & repeatable method to get NuCanoe to/from water
  • Help your customers find the tools & technique that works best for them…both to enable the sale and set them up for success!

Ask Questions or Provide Suggestions


#8 – Top 10 Accessories

Key Points:

  • The accessories that motivate and drive sales
  • Custom items that are only available from NuCanoe
  • Ideal to have these in stock and on display

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#9 – Motors

Key Points:

  • Frontier & Pursuit models work great with motors
  • Ability to use motors expands market opportunity and provides selling point
    • Non-paddlers
    • Expand fishing/hunting range
    • Perfect for pre-fishing tournaments
  • Options:  Transom Mount Trolling Motors, Bow Mount Trolling Motors, Gas Outboard, Propane Outboards, Torqeedo
  • For best performance with trolling motors, use Plug & Play Motor Kits

Ask Questions or Provide Suggestions


#10 – Kayak Paddles

Key Points:

  • NuCanoe offers three types of paddles
    • Aluminum, Fiberglass Angler Adjustable, Transformer
  • Ensure your customers get the right length paddle
    • Frontier 10 & Pursuit – 240-260cm
    • Frontier 12 – 260-28cm

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#11 – Dynamic Retail & Show Displays

Key Points:

  • A great display attracts customers and generates demand
  • Three great display concepts
    • Fully Loaded
    • All That’s Needed is You
    • Out the Door
  • Display outfitted boats off the floor at hand or eye level
    • NuCanoe Tandem Rack
    • Single boat stands

Ask Questions or Provide Suggestions


#12 – FAQ + Tips for Success

Key Points:

  • Drop Shipments > Yes!
  • Lead Times
    • Boats – 3 weeks, 4-5 weeks in peak season
    • Accessories – ship within 2 days
  • Shipping Cost Breaks:  2, 5, & 10 boats
  • Receiving:  Fully inspect boats before signed Delivery Report
  • Installation Resources
  • We’re here to help!

Ask Questions or Provide Suggestions


#13 – Equipping Customers for Success

Key Points:

  • Happy customers create more customers!
  • Help your customers get off to a great start in their NuCanoe
    • The right paddle length
    • Proper installation and set-up
    • Safety first
    • Transportation plan
    • First launch success
      • Crawl.  Walk.  Run.

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Have you completed the entire Dealer Training Series?

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